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SAP Business
Case studies Organization: SAP Business: Software and Services Challenge: Develop and implement a custom designed end-to-end event management solution with complex requirements to support over 7,500 attendees and 110 partners. Results: Successfully implemented new Event Management Solution that included seamless integration between applications and developed innovative tools for lead tracking and management.
Founded in 1972 and headquartered in Walldorf, Germany, SAP is the world’s largest inter-enterprise software company, and the world’s third-largest independent software supplier overall. SAP employs over 28,900 people in more than 50 countries. SAP’s professionals are dedicated to providing high-level customer support and services. Case Study
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SAPHIRE
Every year SAP Global Marketing team delivers SAPPHIRE, the flagship SAP event for customers and partners with over 7,500 attendees and 110 partners. SAPPHIRE provides a showcase for the latest business strategies and information about the new SAP solutions. To guarantee a high level of client satisfaction and success, SAPPHIRE requires a tremendous amount of effort from developing strategic direction and marketing goals to managing event registration and analyzing the show’s results.
“Coordination, organization and collection of information are paramount. SAP has been producing SAPPHIRE for the past 15 years. The event gets bigger every year, requiring more and more complex functionality from our event management solution,” continued Rosset.
As a leader in the software industry themselves, SAP knew they needed to find a company with web-based event management applications to support SAPPHIRE that were fully integrated, but could still be customized to meet their specific needs from creating invitations and managing registration to supporting lead retrieval and providing on-site management.
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